Merrill College of Journalism - Learning Outcomes
 
Undergrad: 1     Masters:     Certificate:
1: Outcome description:
Students will demonstrate written and oral communications skills through the ability to report and edit relevant news stories acceptable to a professional news outlet.

Research Component | Writing Component | Editing Component | Broadcast Writing Component | Broadcast Editing Component
4
Excellent
3
Good
2
Fair
1
Poor
0
Unacceptable
  • Meets deadline; and

  • Has virtually no style or spelling errors; and

  • Has professional voice and delivery for broadcast stories as established by the American Speech,, Language, and Hearing Association; and

  • Has video that is on-air quality , including video that is properly composed, lighted, has strong, clear audio and natural sound and adds to the narration of the story; and

  • Editing is seamless (has no black or flash frames), audio at exact levels prescribed and is on the proper channels and editing must have proper video pad at the beginning and end and meet time requirements perfectly.

  • Meets deadline; and

  • Has a few style or spelling errors; and

  • Has good voice and delivery for broadcast stories as established by the American Speech,, Language, and Hearing Association; and

  • Has video that is nearly on-air quality; including shots that are properly composed, lighted, and clear and strong audio and video that adds to narration of story. Work may have one or two small errors in shooting.; and

  • Editing is almost seamless, audio is at exact or nearly exact levels and on the correct channels and has proper pad at beginning and end meets time requirements.

  • Meets deadline; and

  • Has some style or spelling errors; and

  • Has adequate voice and delivery for broadcast stories as established by the American Speech,, Language, and Hearing Association; and

  • Has news package that follows guidelines but work is lacking on-air potential in more than one area. Several mistakes in the area of shot composition, lighting, audio and matching video to narration; and

  • Editing shows basic understanding but has minor errors in several spots or a major error (such as multiple black or flash frames successively).

  • Meets deadline; and

  • Has a large number of style or spelling errors; and

  • Has poor voice and delivery for broadcast stories as established by the American Speech,, Language, and Hearing Association; and

  • Has package that is not airable, shows little grasp of shooting and editing rules and concepts and has multiple errors throughout. The student displays need for improvement in all areas of producing a package and produces little usable material.

  • Missed deadline; and

  • Has a large number of style or spelling errors; and

  • Unintelligible or unacceptable voice and delivery for broadcast stories; and

  • Has package that is not complete, or work is unacceptable on many levels and is completely unairable. Shooting shows lack of basic skills throughout and editing does not display grasp of concept of putting pictures to words and the techniques that produce such an outcome. Very low technical skills are evident.

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