Merrill College of Journalism - Learning Outcomes
 
Undergrad:     Masters: 1     Certificate:
1: Outcome description:
Students will demonstrate written and oral communications skills and the ability to research and assess information critically through their reporting of relevant news stories publishable by a professional news outlet.

Research Component | Writing Component | Editing Component
4
Excellent
3
Good
2
Fair
1
Poor
0
Unacceptable
  • meets deadline

  • has no style or spelling errors (or 0 to 10 percent of product)

  • Superior voice and delivery for broadcast stories.

  • Student is able shoot and edit on-air quality news packages. This includes video that is properly composed, lighted, has strong, clear audio and natural sound and adds to the narration of the story. This also includes editing that is seamless (has no black or flash frames), audio at exact levels prescribed and is on the proper channels. The editing must have proper video pad at the beginning and end and meet time requirements perfectly.

  • Meets deadline for print; missed deadline by hours for broadcast

  • has a few (roughly 10-20 percent of product) style or spelling errors

  • good voice and delivery for broadcast stories.

  • Student is able to shoot and edit news packages that are nearly on-air quality. Shots are properly composed, lighted, audio is strong and clear and video adds to narration of story. Work may have one or two small errors in shooting. Editing is still predominantly seamless, audio is at exact or nearly exact levels and on the correct channels. The editing still has proper pad at beginning and end meets time requirements.

  • Meets deadline for print; missed deadline by a day for broadcast

  • has some (roughly 20-30 percent of product) style or spelling errors

  • adequate voice and delivery for broadcast stories.

  • Student produces news package that follows guidelines but work is lacking on-air potential in more than one area. Several mistakes in the area of shot composition, lighting, audio and matching video to narration. An assessment of 2 could also mean that a major error was made in a specific area that renders the work unairable. The editing shows basic understanding but has minor errors in several spots or a major error (such as multiple black or flash frames successively).

  • Meets deadline for print; missed deadline by more than a day for broadcast

  • has a large number (roughly 30-60 percent of product) style or spelling errors

  • poor voice and delivery for broadcast stories.

  • Student delivers package that is not airable in any way, shows little grasp of shooting and editing rules and concepts and has multiple errors throughout. The student displays need for improvement in all areas of producing a package and produces little usable material.

  • Missed deadline for print; missed deadline by more than a day for broadcast

  • has a large number (roughly 60-100 percent of product) style or spelling errors

  • Very poor (unintelligible or unacceptable) voice and delivery for broadcast stories.

  • Student delivers package that is not complete, or work is unacceptable on many levels and is completely unairable. Shooting shows lack of basic skills throughout and editing does not display grasp of concept of putting pictures to words and the techniques that produce such an outcome. Very low technical skills are evident.

JOUR625, JOUR655, JOUR667
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