Philip Merrill College of Journalism
Learning Outcomes

 
Undergrad: 4     Masters:
4: Outcome description:
Students will demonstrate the ability to apply tools and technology appropriate for the profession.

Broadcast Component | Graphics Component | Online Component
4
Excellent
3
Good
2
Fair
1
Poor
0
Unacceptable
  • Has video that is on-air quality , including video that is properly composed, lighted, has strong, clear audio and natural sound and adds to the narration of the story; and

  • Editing is seamless (has no black or flash frames), audio at exact levels prescribed and is on the proper channels and editing must have proper video pad at the beginning and end and meet time requirements perfectly; and

  • Directs show (live or recorded) with no errors and shows strong ability to correct errors of others throughout the airing of the broadcast; and

  • Video and camera shots are properly rolled and taken on-air. The student shows outstanding control and composure. Scripts are properly marked and in perfect order; and

  • All crew members are put in position and given instructions throughout the broadcast as to what is happening next; and

  • All elements of show are properly inserted And show begins And ends at proper time (must hit time exactly On the second).

  • Has video that is nearly on-air quality; including shots that are properly composed, lighted, and clear and strong audio and video that adds to narration of story. Work may have one or two small errors in shooting.; and

  • Editing is almost seamless, audio is at exact or nearly exact levels and on the correct channels and has proper pad at beginning and end meets time requirements; and

  • Directs show with very few problems (live or recorded) and shows ability to correct errors of others throughout the broadcast; and

  • Video and camera shots are properly rolled and taken with very few errors. Student shows good control and composure but may have small errors in timing or organization during broadcast. Scripts are properly marked and in perfect order; and

  • All crew members are put in position and given instructions throughout the broadcast as to what is happening next; and

  • Nearly all elements of show are properly inserted and show begins and ends at proper time (must hit time exactly on the second).

  • Has news package that follows guidelines but work is lacking on-air potential in more than one area. Several mistakes in the area of shot composition, lighting, audio and matching video to narration; and

  • Editing shows basic understanding but has minor errors in several spots or a major error (such as multiple black or flash frames successively); and

  • Directs show but has smaller problems throughout. Errors of crew are not noticed or corrected as should be; and

  • Small timing and organizational errors are evident throughout. Scripts are improperly marked and not followed; and

  • Crew members are not given consistent directions as to changes or additions during broadcast;

  • and Control of show and personal composure are not evident. Show still starts and ends on time and all breaks are properly entered into the show.

  • Has package that is not airable, shows little grasp of shooting and editing rules and concepts and has multiple errors throughout. The student displays need for improvement in all areas of producing a package and produces little usable material; and

  • Unable to direct show in the form in which it was produced. Errors persist and certain elements are left out of the broadcast; and

  • The director does not give proper instructions to the crew and is unable to correct errors of others; and

  • Timing and organizational errors are obvious to the audience as well as the crew. Only a very basic understanding of what needs to be done is apparent. Student shows lack of ability to perform tasks of directing the show.

  • Has package that is not complete, or work is unacceptable on many levels and is completely unairable. Shooting shows lack of basic skills throughout and editing does not display grasp of concept of putting pictures to words and the techniques that produce such an outcome. Very low technical skills are evident; and

  • Shows little understanding of the role of director. Student is unable to coordinate crew and does not include some or many elements of the broadcast as created by the producer; and

  • Organization is severely lacking in marking and following of scripts; and

  • Timing is weak, instructions are unclear and little grasp of newscast is shown. Broadcast is sloppy and mistakes are obvious to the audience and crew.

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